What is a Motion Graphics Video?
First, what are graphics? Graphics are designs, illustrations or data presented on a flat surface. This surface could be anything: a wall, a piece of paper or even the street. But for our purposes the flat surface is, of course, a screen. The intention of static graphics is to inform or entertain.
Although the term ‘motion graphics’ is quite broad, it essentially refers to graphics that create the illusion of motion. Even though ‘motion graphics’ can be designated to anything from abstract animation to the presentation of data, it is generally reserved for the commercial side of things, as well as effects and animations applied to video and interactive applications.
Are other companies using Motion Graphics videos?
Accessible. This style of video makes any information you want to share more accessible. Information and ideas that might otherwise be confusing or overwhelming when on paper or being delivered through speech instantly become much easier to digest.
Captivating. It’s true – technical information can be boring! Boring information is much harder to remember. Motion graphics can transform dull facts and stats into something much more visually engaging and memorable with effects and animations.
Versatile. There are so many options you can explore with this medium. The process of making these videos invites creativity and innovation.
What Are The Benefits Of Motion Graphics
Brand Awareness. Audiences remember videos. They are far more likely to make a lasting connection with your business through video than through any other medium. There are so many visual elements you can include into the final product to get your viewers to recognize your brand. From video design, logos, music choices to products and color schemes – these are all elements that are a part of the fundamental building blocks of establishing your brand.
Conversation Starters. Nothing gets more attention than a well-made video. Also, your feedback is immediate – people can comment on your video in real time. This makes for the perfect primary research, as you can gauge your consumer’s reaction right away.
Fast Moving, Far Reaching. A video can make it across to the other side of the world in seconds. Videos are shared more than anything online by quite a large margin. Great motion graphics design will ensure a great video that communicates and resonates with people all over the world, helping your company leap into the global consciousness.
What Are The Steps Involved In The Motion Graphics Production Process?
- Concept: "Laying the foundation for your Story."
- Script: "Crafting your message with Precision."
- Storyboarding: "Visualizing every detail."
- Voiceover: "Bringing words to life."
- Animation: "Transforming ideas into motion."
- Sound: "Enhancing with audio magic."
- Review: "Perfecting every frame."
- Deliver: "Finalizing your Vision."
What Is the Difference Between Motion Graphics and Animation?
In a general sense, animation can fall under the umbrella term of ‘motion graphics’. But, in the context of the commercial video world, they are different things.
The main difference is that animation is generally story- and character-led. This is an excellent way to go for something like advertising, especially when what you are selling is an experience of some kind – this makes it easier for the viewer to empathize with whatever you are trying to convey. However, if you are trying to convey data or information concisely or selling something that is not ‘story appropriate’, animation is probably not the way to go!
Nansen Screencast – A Success Story
Nansen is an on-chain data analytics platform that analyses millions of blockchain wallets and their activities.
The animation was created by following standard production process such as script optimization, style sheet and storyboard design, followed by voice-over recording and advanced animation.
The outcome was well received. The video attracted lots of attention and queries from participants at a crypto and NFTs conferences. Raymond Chen, the community manager at Nansen said, “We put the video as our pinned youtube video, and also included it in social media bios. We played the video at a crypto conference and had people ask us who created our video!”. Read more case studies here.
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