What is a Whiteboard Videos?
A whiteboard animation explainer video, often referred to by various names such as a landing page video or homepage video, is a type of video that utilizes hand-drawn illustrations and animations to explain a product, service, or concept quickly and efficiently. Regardless of what you call them, these videos serve a crucial purpose in marketing and communication.
One of the most famous examples of an explainer video is from Dropbox. The whiteboard animation explainer video on their landing page was instrumental in transforming Dropbox from a simple file-sharing startup for people who didn’t want to carry around a USB stick into a company with more than 50 million customers and a valuation of about 4 billion U.S. dollars.
Are other companies using Whiteboard videos?
Today, a considerable number of startups rely on prominent whiteboard animation explainer videos on their homepage for a more efficient way to get their message across to consumers. A quick browse on the internet, and you’ll begin to notice that many companies use this approach. For a wider perspective, just look at how companies like Google and Facebook use whiteboard animation explainer videos as an indispensable part of their entire marketing strategy.
Whiteboard animation explainer videos serve as a succinct and engaging method to communicate a company’s value proposition, product features, or service benefits. These videos often combine hand-drawn illustrations, animations, and a clear narrative to convey complex information in an easy-to-understand format.
What Are The Benefits Of Whiteboard Videos?
Say you have a product or service. Your audience has a problem. You know you can solve these issues – but how do you get the right people to know your product? One of the more popular ways to talk to an audience is through a whiteboard animation explainer video. With a whiteboard animation explainer video, you can explain your product or service quickly and concisely to your audience. They are great for introducing your target audience to your products. They sit at the top of marketing funnels but can be used at a range of locations (your website, paid campaigns, social media, and many more) to increase awareness, promote engagement, and increase conversion rates.
What Are The Steps Involved In The Whiteboard Video Production Process?
- Concept: "Laying the foundation for your Story."
- Script: "Crafting your message with Precision."
- Storyboarding: "Visualizing every detail."
- Voiceover: "Bringing words to life."
- Animation: "Transforming ideas into motion."
- Sound: "Enhancing with audio magic."
- Review: "Perfecting every frame."
- Deliver: "Finalizing your Vision."
Why Are Whiteboard Videos So Popular Now?
The growing popularity of explainer videos is due to advancements in technology and changing consumer tastes. Faster internet and easier social media sharing have made videos a preferred medium. Fun fact: Videos are shared 1200% more than text and links (Orion 21). Adding a video to your website can increase your chances of appearing on the first page of Google by 53% (Mist Media). Contact our production team today for a quote on our whiteboard animation explainer video services.
If you are interested in our whiteboard animation explainer video services, get in touch with our team of production and video makers today to get a quote for your project.
Nansen Whiteboard – A Success Story
Nansen is an on-chain data analytics platform that analyzes millions of blockchain wallets and their activities.
The whiteboard animation was created by following a standard production process such as script optimization, style sheet and storyboard design, followed by voice-over recording and advanced animation.
The outcome was well received. The video attracted lots of attention and queries from participants at crypto and NFTs conferences. Raymond Chen, the community manager at Nansen, said, “We put the video as our pinned YouTube video, and also included it in social media bios. We played the video at a crypto conference and had people ask us who created our video!” Read more case studies here.
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